Important tips and tools to launch a Mobile SEO Campaign
June 01 , 2017 | Written by: Azhar Siddiqui
With mobile search growing larger than desktop search, mobile SEO has become a must-have for businesses of all sizes and types. Even though it has crossed 50% share in online search some time ago, the sheer size of mobile search is poised to reach behemoth levels in the future. In other words, this is just the beginning. Here are some important tips and tools that you should be using to launch your mobile SEO campaign.
1. Embrace Responsive Web Design
Instead of creating a separate mobile site, it is best to develop a responsive website. Responsive technology is much better than ever. Since the mobilegeddon update, the importance of a single mobile-ready website has increased manifold times. If you are serious about your website’s mobile search presence, responsive web design is the first step to begin with.
Today, the sites with the highest volume of traffic follow the highest standards in mobile SEO best practices. It is recommended to develop full mobile-ready websites instead of having a scaled-down mobile version. The key is to deliver the best user experience – the most important factor for SEO.
2. Leverage Google My
More mobile device users are searching for businesses like yours on Google Maps and Search. Make sure to create your Google My Business presence. It will provide so much more information to your target audience without the need to spend anything. And the impact of Google My Business on mobile SEO is massive. This is a powerful tool to help you boost your site’s SEO, making it easier for your target audience to find your business on their mobile devices.
The information available in Google My Business profile includes:
- Business name
- Business address
- Contact information
- Business hours
You will have control over how your business appears online (except the reviews, so make sure to deliver high quality customer service). Also ensure that you claim your business’ online presence.
3. Voice Search
Voice search is the new big trend in mobile search. So make sure to optimize your mobile SEO campaigns for this feature too. To give you an estimate – more than 20% of searches on Android (for Google) are taking place through voice search. More than 5 in 10 teens and 4 in 10 adults use this feature at least once a day.
Mobile devices are meant to facilitate ‘on the go services’ and voice search is one of the best facilitators of this concept. Make user to optimize for keywords relevant to voice search.
4. Include the Click to Call Feature
When people search for your products or services on smartphones or tablets, let them call you directly. Use the click-to-call feature to enable this. The feature has a positive impact on your mobile SEO.
When it comes to SEO, you can no longer ignore the importance of mobile SEO. It is best to get the help of a search engine optimization service that is specialized in covering the mobile aspect of SEO too.