Blog

Jun01
Written by: Azhar Siddiqui

With mobile search growing larger than desktop search, mobile SEO has become a must-have for businesses of all sizes and types. Even though it has crossed 50% share in online search some time ago, the sheer size of mobile search is poised to reach behemoth levels in the future. In other words, this is just the beginning. Here are some important tips and tools that you should be using to launch your mobile SEO campaig...

June 01 , 2017

Mar17
Written by: Adam Ostopowich

Google has been refining its search algorithm since the time it was first launched. These search algorithm improvements have been released in the form of updates. The main goal of these updates is to deliver higher quality content and user experience while addressing the need of its users. Every time Google has released an algorithm update, it has targeted lower quality content and improved its understanding of both ...

March 17 , 2017

Mar03
Written by: Adam Ostopowich

Keywords have a very important role to play in both AdWords and SEO. The well-researched keywords targeted in your AdWords campaigns can also be used in your SEO campaigns. However, there are few more ways AdWords can influence your search engine optimization campaigns. Impact on Organic Rankings Your AdWords campaigns can make an impact on your organic rankings over the long term. It takes time to build...

March 03 , 2017

Feb13
Written by: Adam Ostopowich

You just received an email in your inbox from someone claiming to be an SEO specialist and ‘guaranteeing’ dramatic search rankings. SEO companies don’t just operate with an email and nothing more for contact. There is no guarantee in this field of digital marketing. There are very few SEO experts who can actually help you drive results and they are difficult to find. SEO spam is a common term in the industry be...

February 13 , 2017

Feb08
Written by: Azhar Siddiqui

Every time Google releases a new algorithm update it is seen as the next big challenge to overcome in the world of SEO. However, such updates are positive developments and can be helpful for everyone including SEO professionals. An algorithm update is both a learning experience for SEO specialists and an opportunity to improve the rankings of their clients to help drive more targeted traffic. Learning Experienc...

February 08 , 2017

Oct28
Written by: Azhar Siddiqui

Penguin was first launched in 2012 to catch files that produce spam results. It was used to shut down inorganic links used solely for the purpose of improving search rankings. Before penguin came into place, bad links were devalued and to recover search rankings; they needed to be replaced. After penguin had come into place, bad links needed to be audited and removed and a Penguin refresh was required before any sign...

October 28 , 2016

Sep02
Written by: Adam Ostopowich

SEO is the only determinant which will enable a website to attain a good rank in browser searches. But SEO techniques are not governed by a set of definite rules. This is because the search engine algorithms keep changing frequently in an effort to update and upgrade the search engine. Hence SEO techniques also have to be updated and changed regularly to face new challenges thrown by the search engines. ...

September 02 , 2016

Aug29
Written by: Azhar Siddiqui

Blog writing has become universal in its appeal. Hence today anyone and everyone can start to write a blog. Yet from among the hundreds and hundreds of blogs written it is only a handful few that are successful in generating a good following. Others are doomed to oblivion, remaining ineffective, inactive and invisible forever. With the internet regularly raising the bar and competition rising up to be becoming sti...

August 29 , 2016

Aug12
Written by: Azhar Siddiqui

It is a generally known fact that a higher bounce rate tends to make a failure of all efforts made to increase web traffic. But to understand why this happens and how it can be undone, it is important to understand the meaning of a bounce rate. Simply put bounce rate refers to the that percentage of visitors who visit a website but leave immediately after viewing the landing webpage without browsing any further. S...

August 12 , 2016

Jul29
Written by: Adam Ostopowich

There are so many online platforms available today and all of them make it easier than ever to drive more traffic to your website. One of the most important steps to increase or maintain your traffic is to create unique and quality content. But there are many more ways for driving more traffic to your site. Optimized Your Website One of the best ways for generating traffic is to optimize your website fo...

July 29 , 2016

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