Written by: Adam Ostopowich

All businesses do not necessarily cater to the demands of consumers. There are some businesses which also cater to other businesses by providing them with essential products and services. Such a type of marketing wherein one business caters to the need of another is known as B2B marketing.This is a niche market of digital economy with a huge potential; one which if ignored can lead to smaller profits or even loss...

April 20 , 2017

Written by: Azhar Siddiqui

Today social media has become a treasure trove of opportunities for generating sales leads and creating loyal customers. And Facebook with its globally wide reach is the most popular choice of marketers and businessmen worldwide. It has been aptly nicknamed as the “King” of all social networks. Placing advertisements is one way of capitalising on the power of Facebook and utilising it to increase your business p...

September 23 , 2016

Written by: Azhar Siddiqui

LinkedIn has become a major site for socio-business networking today with more than 360 million members globally.  In fact it is the networking site where increasing the sales funnel of your business is concerned. Initially pigeon-holed as a site extensively used by consultants and job-seekers for recruitments and getting lucrative jobs, now it is also being used to develop sales channels and boost sales.Today p...

September 13 , 2016

Written by: Adam Ostopowich

Local businesses are just like those with larger reach beyond borders. They also want to connect with their prospects and customers. But as a local business, you will face more competition. It can take a lot of effort to overcome your competition and appear on the top while building your business’ name in the local market.Content marketing has always been one of the most effective and important online marketing...

July 14 , 2016

Written by: Azhar Siddiqui

There are so many reasons why social media marketing is today considered an important ‘pillar’ in online marketing. Social media provides you the fastest and one of the most effective ways for spreading word about your products. A tweet will reach hundreds in minutes, without even having to spend a dime.There are hundreds of millions of people who spend several hours daily on social media networks. Social med...

July 08 , 2016

Written by: Adam Ostopowich

It is most likely that you are not already using video marketing to promote your business. Without concern you are using it or not, it is one of the most effective methods for creating online buzz. It can help in increasing your brand’s presence and boost your web traffic. In today’s digital age, ignoring video marketing can be almost like having a business without a website, a phone or like ignoring the internet...

June 29 , 2016

Written by: Adam Ostopowich

The need to connect with the audience holds true even for local businesses. In fact this connection is even more important for them because they have a small customer base and lots of competition. This is where the magic of content marketing comes into play.Statistics show that about 59% of customers utilise Google to search for local businesses on a monthly basis. And a mind-boggling 60% of businesses use conten...

April 18 , 2016

Written by: Adam Ostopowich

Marketing and branding are the two major catchphrases used in the industry today. Even though they are used interchangeably by many, they do not mean the same thing. Yes, the end result is the same. Both are a means of achieving sales but the methods and ideology of marketing and branding are quite different. In order to understand their difference, one needs to understand their meaning first.Marketing De...

April 04 , 2016

Written by: Azhar Siddiqui

A few years ago when you heard digital marketing, paid ads were the first things that came to mind. Today, it will take more than a PPC campaign to convince your prospects to buy from you. Digital marketing covers many strategies and when combined the right way they can help in growing your business.Balance Between Ads & Organic ContentOrganic content has the power to answer the questi...

March 31 , 2016

Written by: Adam Ostopowich

There are lakhs of apps entering the market and it is a very highly competitive market. Success in mobile app can be very difficult unless you indulge in some serious mobile app marketing. With so many apps, your app can soon get unnoticed and lose its popularity. At times it may even getunnoticed.Before you start off the marketing tricks for your mobile app, it is imperative to find answers for the following and...

March 05 , 2016

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