Written by: Azhar Siddiqui

Many people use the terms log and branding interchangeably without knowing that the two are widely different things. A logo is strictly restricted to the logo design, but branding goes beyond and covers much more – including the logo design itself.What is Branding?Branding is the process of letting your target audience know about your company name, its values, benefits, products/services, and princip...

March 10 , 2017

Written by: Adam Ostopowich

There is not much difference in the real physical world and the web when it comes to promoting your business. So when promoting your new website online, you will face similar degrees of challenges as in the real world. After the initial hard work and once your website has made its presence, it will become easier to drive more leads and generate more sales. If you want to promote your brand new website, the following ...

January 23 , 2017

Written by: Adam Ostopowich

It is the largest social network and despite its behemoth size it continues to grow at a fast rate. Facebook is unlike many other social media sites, as it is not niche focused. It is also not just focused on a specific type of content, such as photos or videos. It is an all encompassing social network with a user base from across the largest demographic. Marketing on this platform offers as vast an opportunity as it...

December 06 , 2016

Written by: Adam Ostopowich

Marketing and branding are the two major catchphrases used in the industry today. Even though they are used interchangeably by many, they do not mean the same thing. Yes, the end result is the same. Both are a means of achieving sales but the methods and ideology of marketing and branding are quite different. In order to understand their difference, one needs to understand their meaning first.Marketing De...

April 04 , 2016

Written by: Azhar Siddiqui

Social media is soon becoming a major platform for getting brand visibility. It gives the extra edge for all the marketing techniques and that is the reason they are popularly used by most of the business firm. However, getting noticed on the social media requires meticulous planning and implementation. It is big jungle and only a planned entry can help you survive in the stiff competition.Marketing pl...

February 29 , 2016

Written by: Azhar Siddiqui

If you want to get your customers and targeted audience involved with your products, it is important to focus on branding. The right logo and branding can strengthen your brand image, promote your business’ professionalism and tell your prospects how important quality is for you.Here are 5 tips to help you create a successful logo for your business:Understand Your Brand & LogoYou...

January 02 , 2016

Written by: Adam Ostopowich

People conduct direct brand searches on Google and get relevant and useful results. So does this mean that brand is a ranking factor for the search engine? It seems as such, but Google has never made it official. Another instance that points in this direction is that the big brands do get a mention in Google News sites on a regular basis. Many brands have even gone on to have their special Google News feed on page on...

September 10 , 2015

Written by: Adam Ostopowich

Offering high quality products and cheaper prices is just one part of the game in winning your customers’ trust. If you want to take your ecommerce business to the next higher level, it is essential to keep improving your customer service. Without concern which industry you are in, it is the online experience of your customers that will keep drawing them back to you.Hire More than Enough Customer Ser...

June 01 , 2015

Written by: Adam Ostopowich

Video content offers many advantages over text and images. This is the reason why video marketing is so successful as an online promotional strategy. There are however certain rules to video marketing that should be adhered – otherwise you could adversely affect your online marketing strategy. Here are some effective video marketing tips that can help you get the most out of your campaign.1. Create Shor...

May 25 , 2015

Written by: Azhar Siddiqui

Your blog can help you generate targeted traffic to your website or it can be part of your revenue model. Whatever type of goals you may want to achieve with your blog, you will always want your traffic to grow. Here are 4 tips that can help you increase your blog traffic.1. Comment on Other Relevant BlogsThis is a relatively easy and free way to generate traffic to your blog. Find the top bl...

April 22 , 2015

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