The Correct Way To Design An E-Commerce Store

August 08 , 2016 | Written by: Adam Ostopowich

E-commerce has taken off in a big way and continues to grow at a good pace. The landing page of an e-commerce site is its gateway and should thus be designed in a way so that it has a lower bounce rate and the exit rate is also very less.The ultimate goal of every e-commerce site is to ensure a seamless experience for web visitors across multiple platforms. Almost all trends arise out of the necessity to make this goal achievable so as to increase the conversion rate and boost up sales.Type of product siteThe type of product site a business house wants to create, defines the design of the website. Hence care must be taken to decide the website is intended for selling a single product or multiple products since their needs are different.For a single product site, maintaining one website is generally enough to cater to the whole process of displaying the product, putting its specifications onsite, having call to action buttons asking for the buyers choice and then the final process of buying and subsequent transportation.On the other hand multi-product sites need to have multiple virtual pages depending on how the products are to be segregated. These sites need considerable amount of proper designing and maintenance so that they are able to perform in a consistently organised manner.Designing processThe basic designing of an e-commerce site follows the same process as that of any other website. But there are certain factors which need to be taken into consideration before the completion of the same. They are:– The necessity for incorporating design constructs for established brands,– Existing product photos are embedded during the making of the site but there has to be a plan in place for photos to be embedded. However the selection of product photos has to be done in such a way that they give an all-round view of the product. This will make the buyer feel that he is actually viewing the product like he does when he physically goes to shop.– Product specifics need to be amply highlighted with special emphasis on its uniqueness.– The number of items in stock should be highlighted since scarcity generally prompts people to close the deal immediately.– There should be space wherein attention of the buyer can be drawn to products related to the one he is in the process of purchasing.– The planning of the sales funnel or the pages that exist between the landing page and the final checking out page needs to be given careful consideration so that all aspects are addressed.Key selling points of any e-commerce siteThree key elements which every e-commerce site should reflect are:– Trustworthiness: E-commerce functions totally on blind faith both on the ends of the buyer and the seller. Hence it is very important for the site to build a certain degree of trust in the buyer.– Ease of use: An e-commerce site should be easy to navigate and use with call to action buttons prominently displayed. This will enable the buyer to have a hassle free buying experience and also encourage him to come back again.– Transparency: Maintaining a high degree of transparency enables easy trust building between the buyer and the seller. One way to maintain transparency is to honestly put up customer reviews and intelligently handle any negative reviews which might come up.An e-commerce store needs even better handling than a physically present store. This is because in a virtual store, the buyers need has to be anticipated and catered to beforehand. If the buyer does not face a seamless experience, he would prefer taking his business elsewhere thereby resulting in a loss for the business concerned.
Adam Ostopowich

About Adam Ostopowich

Adam is a small business consultant who is focused on helping businesses grow sales online through increased website traffic and website conversions. He is always interested in finding new ways to help businesses succeed online.

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