Blog

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May11
Written by: Azhar Siddiqui

In the recent past few years, the use of social media has seen a phenomenal growth. While it was initially taken to be a site most visited for entertainment and networking with friends, today social media is also considered an important tool for business marketing. They have now become the happy hunting grounds for lead generation and extensive product promotion by people of the business world. Statistically speak...

May 11 , 2016

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May04
Written by: Adam Ostopowich

Optimizing the domain name of your website will enable you to get higher rankings in search results. Hence it is very important to choose a proper domain name for it will greatly impact the brand and image of your company. There are two definite options available when you want to choose a domain name. You can either opt for - Your company brand as your domain name or`x - You can opt for ...

May 04 , 2016

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Apr25
Written by: Azhar Siddiqui

Post liberalisation, almost all countries worldwide have relaxed their EXIM policies resulting in the whole world becoming one big marketplace. This has given rise to many untapped opportunities resulting in national companies going global. This globalisation of companies also effectively makes it mandatory for all multi-nationals to have their own website. And it is this website which has helped and is continuing to...

April 25 , 2016

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Apr18
Written by: Adam Ostopowich

The need to connect with the audience holds true even for local businesses. In fact this connection is even more important for them because they have a small customer base and lots of competition. This is where the magic of content marketing comes into play. Statistics show that about 59% of customers utilise Google to search for local businesses on a monthly basis. And a mind-boggling 60% of businesses use conten...

April 18 , 2016

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Apr12
Written by: Azhar Siddiqui

Lead generation is basically a marketing process to stimulate the customer and capture his interest with regards to a certain product or service. It is done with the sole purpose of developing a sales pipeline. Lead generation techniques have undergone several changes in the recent past. Rise of online techniques has ensured an abundance of information readily available online. This has lead to the creation of someth...

April 12 , 2016

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Apr04
Written by: Adam Ostopowich

Marketing and branding are the two major catchphrases used in the industry today. Even though they are used interchangeably by many, they do not mean the same thing. Yes, the end result is the same. Both are a means of achieving sales but the methods and ideology of marketing and branding are quite different. In order to understand their difference, one needs to understand their meaning first. Marketing De...

April 04 , 2016

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Mar31
Written by: Azhar Siddiqui

A few years ago when you heard digital marketing, paid ads were the first things that came to mind. Today, it will take more than a PPC campaign to convince your prospects to buy from you. Digital marketing covers many strategies and when combined the right way they can help in growing your business. Balance Between Ads & Organic Content Organic content has the power to answer the questi...

March 31 , 2016

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Mar19
Written by: Adam Ostopowich

Google keeps updating its algorithm from time to time. Many times the update is silent and it is weeks before SEOs and webmasters realize that something’s different. It’s a new year and your SEO campaigns should be in place. But what SEO strategies should you be focusing on? Here are the most important Google algorithm ranking factors which are expected to remain prevalent throughout 2016. And you should build...

March 19 , 2016

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Mar11
Written by: Azhar Siddiqui

Designing a website is a great challenge faced by many business firms. The over reliance of the customers on website for information and products, has led to more pressure on the firms. They are now forced to create website that can accommodate all their products and associated information. Creating and designing it to allure the customer is in itself a daunting task. But the real challenge lies in making it usable t...

March 11 , 2016

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Mar05
Written by: Adam Ostopowich

There are lakhs of apps entering the market and it is a very highly competitive market. Success in mobile app can be very difficult unless you indulge in some serious mobile app marketing. With so many apps, your app can soon get unnoticed and lose its popularity. At times it may even getunnoticed. Before you start off the marketing tricks for your mobile app, it is imperative to find answers for the following and...

March 05 , 2016

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