Blog

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Oct03
Written by: Azhar Siddiqui

There's no doubt left –– digital media is the new scion of the marketing world and it's here to stay for the long haul. Failure to hop on the digital media train will result in small businesses being left behind, while enthusiastic adopters bulldoze ahead. But when you run a small business, you probably don't understand the complexities involved with digital media. Sure, you know the ins and outs of Facebook and ...

October 03 , 2016

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Sep29
Written by: Adam Ostopowich

When you first start a company, it isn't as if you're rolling in dough to put towards high-impact marketing campaigns. In fact, if you're like most other startups in the industry, you probably have a shoestring budget to work with. If you want to acquire new customers, you need to find more innovative ways to find customers. PPC channels can be extremely effective, provided you use them wisely. Stretch your dollar fu...

September 29 , 2016

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Sep23
Written by: Azhar Siddiqui

Today social media has become a treasure trove of opportunities for generating sales leads and creating loyal customers. And Facebook with its globally wide reach is the most popular choice of marketers and businessmen worldwide. It has been aptly nicknamed as the “King” of all social networks. Placing advertisements is one way of capitalising on the power of Facebook and utilising it to increase your business p...

September 23 , 2016

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Sep20
Written by: Adam Ostopowich

Mobile is truly well on its way to become the leaders of marketing. Be it shopping for clothes, utensils, grocery etc., today every consumer opts for a mobile optimised site. Computers and laptops are slowly making way for mobiles to become the gateway for online business.  This has made it mandatory for business houses to capitalise on this and adopt a good strategy for mobile marketing. Statistically speaking i...

September 20 , 2016

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Sep13
Written by: Azhar Siddiqui

LinkedIn has become a major site for socio-business networking today with more than 360 million members globally.  In fact it is the networking site where increasing the sales funnel of your business is concerned. Initially pigeon-holed as a site extensively used by consultants and job-seekers for recruitments and getting lucrative jobs, now it is also being used to develop sales channels and boost sales. Today p...

September 13 , 2016

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Sep02
Written by: Adam Ostopowich

SEO is the only determinant which will enable a website to attain a good rank in browser searches. But SEO techniques are not governed by a set of definite rules. This is because the search engine algorithms keep changing frequently in an effort to update and upgrade the search engine. Hence SEO techniques also have to be updated and changed regularly to face new challenges thrown by the search engines. ...

September 02 , 2016

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Aug29
Written by: Azhar Siddiqui

Blog writing has become universal in its appeal. Hence today anyone and everyone can start to write a blog. Yet from among the hundreds and hundreds of blogs written it is only a handful few that are successful in generating a good following. Others are doomed to oblivion, remaining ineffective, inactive and invisible forever. With the internet regularly raising the bar and competition rising up to be becoming sti...

August 29 , 2016

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Aug17
Written by: Adam Ostopowich

With most businesses catering to a global clientele, it has become very important for every business to have its own website. This website not only acts as an online store showcasing the products sold but also enables the web visitor to - Check availability, - Order a product, - Make payment and - Track its progress till it is delivered. Hence a good website actually aids to bring in more orders by att...

August 17 , 2016

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Aug12
Written by: Azhar Siddiqui

It is a generally known fact that a higher bounce rate tends to make a failure of all efforts made to increase web traffic. But to understand why this happens and how it can be undone, it is important to understand the meaning of a bounce rate. Simply put bounce rate refers to the that percentage of visitors who visit a website but leave immediately after viewing the landing webpage without browsing any further. S...

August 12 , 2016

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Aug08
Written by: Adam Ostopowich

E-commerce has taken off in a big way and continues to grow at a good pace. The landing page of an e-commerce site is its gateway and should thus be designed in a way so that it has a lower bounce rate and the exit rate is also very less. The ultimate goal of every e-commerce site is to ensure a seamless experience for web visitors across multiple platforms. Almost all trends arise out of the necessity to make thi...

August 08 , 2016

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