Blog

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Apr13
Written by: Azhar Siddiqui

Ad extensions are powerful handles which typically help to increase the click-through rate of an advertisement. It provides additional information about the contents of the ad thereby retaining people’s attention for a longer duration and mostly getting them hooked onto the product. Some typical ad extension buttons which are commonly seen are the like call button, additional links and texts, location information e...

April 13 , 2017

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Apr07
Written by: Adam Ostopowich

A debate that has been raging on for quite some time now, still has no answer to the question,”Facebook ads or Google Adwords?” Loyalists of both the advertising platforms put forth their views but without success. But the fact remains that each advertising platform, be it Facebook ads or Google Adwords, has its own set of advantages and disadvantages. Advantages of Google Adwords Considered to be t...

April 07 , 2017

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Mar24
Written by: Azhar Siddiqui

Today’s fast paced world wants everything to be quickly conveyed. Hence conversation has become limited, chats lack vowels to make them short and emojis are being constantly used in place of sentences to frame replies. It was thus indeed a surprise when in the year 2015, Google decided to do away with emojis especially when it came to search engine results. It is said that the human brain processes visual image...

March 24 , 2017

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Mar17
Written by: Adam Ostopowich

Google has been refining its search algorithm since the time it was first launched. These search algorithm improvements have been released in the form of updates. The main goal of these updates is to deliver higher quality content and user experience while addressing the need of its users. Every time Google has released an algorithm update, it has targeted lower quality content and improved its understanding of both ...

March 17 , 2017

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Mar10
Written by: Azhar Siddiqui

Many people use the terms log and branding interchangeably without knowing that the two are widely different things. A logo is strictly restricted to the logo design, but branding goes beyond and covers much more – including the logo design itself. What is Branding? Branding is the process of letting your target audience know about your company name, its values, benefits, products/services, and princip...

March 10 , 2017

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Mar03
Written by: Adam Ostopowich

Keywords have a very important role to play in both AdWords and SEO. The well-researched keywords targeted in your AdWords campaigns can also be used in your SEO campaigns. However, there are few more ways AdWords can influence your search engine optimization campaigns. Impact on Organic Rankings Your AdWords campaigns can make an impact on your organic rankings over the long term. It takes time to build...

March 03 , 2017

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Feb24
Written by: Azhar Siddiqui

As more and more people began to browse the web on their mobile devices, the need for mobile-ready websites became important a few years ago. This led to the development of mobile websites and responsive websites, both apparently driven by the goal to deliver similar results. Despite sharing the same objectives, both these web design approaches have many differences. Responsive Web Design A mobile website ...

February 24 , 2017

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Feb13
Written by: Adam Ostopowich

You just received an email in your inbox from someone claiming to be an SEO specialist and ‘guaranteeing’ dramatic search rankings. SEO companies don’t just operate with an email and nothing more for contact. There is no guarantee in this field of digital marketing. There are very few SEO experts who can actually help you drive results and they are difficult to find. SEO spam is a common term in the industry be...

February 13 , 2017

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Feb08
Written by: Azhar Siddiqui

Every time Google releases a new algorithm update it is seen as the next big challenge to overcome in the world of SEO. However, such updates are positive developments and can be helpful for everyone including SEO professionals. An algorithm update is both a learning experience for SEO specialists and an opportunity to improve the rankings of their clients to help drive more targeted traffic. Learning Experienc...

February 08 , 2017

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Feb06
Written by: Adam Ostopowich

Almost everyone who uses a phone, desktop or tablet today is connected to one or more social media networks. Whether it’s Facebook, twitter, LinkedIn, Pinterest, Instagram, or YouTube, social media sites are affecting our lives, especially daily work in one way or the other. So let us explore how social media tools are impacting our daily work. 1. Impact on Business Social media has made it easier than...

February 06 , 2017

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