Blog

post
Jan04
Written by: Azhar Siddiqui

Twitter can be described as online version of SMS but with a lot more diversity and reach. Except for the limit on the word count of your post, Twitter has grown to occupy a user’s mind with its inherent capacity of linking and because of its public presence. Unfortunately, Twitter was being used by hackers and spammers to accomplish their devious goals despite this Twitter can still be used by legitimate users to ...

January 04 , 2015

post
Dec29
Written by: Adam Ostopowich

Paid promotions are an integral part of any form of digital marketing strategy. If we want to deliver the best content to the target audience and at the right moment then we must take full advantage of the complete range of advertising tools available so that we have a better control over the presentation and the user experience. The primary functions that paid promotions fulfill are to better the breadth of the cont...

December 29 , 2014

post
Dec26
Written by: Azhar Siddiqui

Hummingbird update from Google seems to be something good for the industry. The most positive outcome of this update will be that SEO experts will not have to compete for a limited supply of the best keywords. Users are now entering long-tailed queries in Google and it is the job of hummingbird update to answer them in a better manner. You stand to have better chances of top ranks in Google if your websites are optim...

December 26 , 2014

post
Dec24
Written by: Adam Ostopowich

For SEO experts it is easy to be filled with immense enthusiasm for any new announcement by Google or spend many hours during the week reading forums, blogs and social media to keep themselves up to date regarding SEO developments. They often get carried away in the plethora of information and ignore things that are important for growing the client’s business. Sometimes there is no reason to optimize the text or th...

December 24 , 2014

post
Dec22
Written by: Azhar Siddiqui

Keywords are an integral part of Adwords. However, advanced practitioners debate over some fine points regarding the management of match type keywords. Keeping this spirit in mind following are a few questions regarding AdWords that are generally unanswered. These questions have been assimilated from various online forums, conferences and account managers. These are the type of questions which are asked by the people...

December 22 , 2014

post
Dec17
Written by: Adam Ostopowich

Bing and Yahoo have removed a number of their search results in order to comply with the rules of “European Right to be forgotten”. In May the European Union Court of Justice passed a ruling that anyone has the right to get irrelevant and inadequate data removed from the search results. Google was quick to respond and it immediately received requests to remove around 174,000 entries. In July Bing also published i...

December 17 , 2014

post
Dec15
Written by: Azhar Siddiqui

Bing Ads has recently launched Universal Event Tracking or UET. It is a method for defining and tracking objectives for performance and conversions. This new update is expected to set the stage for the new audience-based remarketing systems.The UET will replace the Campaign Analytics conversion tracking feature, which will however continue to be available. But fresh tags will need to be developed using the new to...

December 15 , 2014

post
Dec08
Written by: Adam Ostopowich

Google has recently added mobile usability reports to the Webmaster Tools. Many SEOs are taking this as a sign that this mobile usability may have become a ranking factor too. The new feature provides you with reports so that you could learn how your site is performing on mobile devices. The reports will have elaborate graphs giving a history of the mobile issues of the site. This information could be used by designe...

December 08 , 2014

post
Dec03
Written by: Azhar Siddiqui

Google recently started rolling out their Penguin algorithm update (Penguin 3.0). the latest algorithm update checks the backlink profile of websites and can penalize (demote) them for having poor backlink profiles. The search giant didn’t reveal anything about the release and it was only a day after the update that any indication was given.But after a significant percentage of the algorithm was implemented, Go...

December 03 , 2014

post
Nov27
Written by: Adam Ostopowich

Google recently released the Penguin update and everyone is still working out to measure how it affected their rankings. Before this version of Penguin, Google had already released Pigeon a few months ago to rock the local search algorithm. Pigeon took into account hundreds of local search algorithms to help deliver relevant and more useful local search results.As a marketer what can you do to keep your head up a...

November 27 , 2014

Request a quote