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Mar12
Written by: Adam Ostopowich

A high-quality website is really a pleasing result of a number of significant parts encompassing design, substance, navigation as well as functionality. Today running a commercial website is the most important aspect in a life of business and thus has to be very intuitive, not excessively complicated and appealing. Keeping a website user-friendly can develop its performance, attract more customers and improve sales f...

March 12 , 2015

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Mar09
Written by: Azhar Siddiqui

Imagine browsing the web and coming across content that is relevant to your business and interests you. Google’s portfolio of Top Level Domains have had remained the center of attraction during the earlier part of the year. The discussions revolved around how Google plans to invest in TLDs and provide something better to the web. As part of the move, Google has launched the first TLD in the US. It has been termed a...

March 09 , 2015

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Feb26
Written by: Adam Ostopowich

App deep links have become suddenly more important in organic search. An example of the same is that currently more than 15% of searches on Android generate deep links to apps. In the last few months, the number of clicks received by these deep links have increased by almost 10 times.Here are 4 important steps in monitoring app performance to drive better user experience. 1. App Developers should be using We...

February 26 , 2015

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Feb19
Written by: Azhar Siddiqui

More people are browsing the web on their smartphones than on desktops. There are already 1.75 billion smart devices on the planet and the numbers are growing at a staggering rate. Make sure that your business is mobile ready, else you will be missing out big on your customers.Here are 3 things you can do to increase business from mobile.Optimize your Site for Mobile Check your website on...

February 19 , 2015

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Feb12
Written by: Adam Ostopowich

In 2015, SEOs and the development team will be working together. The focus will be to develop websites according to SEO standards so as to generate more traffic. This will also make it easier to measure the site performance. The following are the main SEO aspects that you should be ready to address to your web development team. 1. Mobile Friendly SEO Mobile friendly websites have had been designed for more...

February 12 , 2015

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Feb07
Written by: Azhar Siddiqui

As the New Year is here, the search experts have already made their predictions. The search gurus have revealed the following 3 developments that will dominate the search marketing domain in the near future. 1. More Mobile-friendly Conversation This year advertisers would have already realized that mobile has become integral to their marketing campaign. If you will not be providing good user-experie...

February 07 , 2015

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Feb03
Written by: Azhar Siddiqui

When it comes to SEO, there are many issues that keep propping up every now and then, and with almost all clients. Here are some of the main issues that you come across too often, along with their solutions.HreflangThis is an amazing tool for helping search engines learn about the region that your content is created for. This can be quite helpful if your website makes use of folder structu...

February 03 , 2015

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Jan29
Written by: Adam Ostopowich

Content marketing allows you to constantly expand the media platforms that could be used for communicating with your target audience. But it is important to create and implement a strategy and a tested approach to be able to achieve success. The following guide provides you information about the approach taken during a case study to develop high quality content. It also lists the lessons learnt during the process. ...

January 29 , 2015

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Jan20
Written by: Azhar Siddiqui

From the perspective of a marketer, things become easier when you have a product that is the perfect solution to a problem .you can more easily tell the target audience why they should choose your product. Usually, you will be showcasing your USP and sometimes there could be that pitching for price competitiveness. But the fact is that even if you are selling a product that fulfills a genuine need, most of your audie...

January 20 , 2015

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Jan08
Written by: Adam Ostopowich

It’s the end of the year and as always it means that there are deadlines to be met which might upset your plans of connecting with your near and dear ones. With the latest updates of the Google App you will find it easier to juggle between work and entertainment. Here are some tweaks that have been made in the app to facilitate this:The new design- an absolute treatWhether you are searching...

January 08 , 2015

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