How to Use Twitter for Your Business?
January 27 , 2017 | Written by: Adam Ostopowich
Twitter has over 313 million active users. It may not be as big as Facebook, it can still driven a higher engagement level than the largest social network. There are so many ways you can use this micro-blogging site for your business. You can use it for anything ranging from promoting your business to conducting surveys to running active customer support service. There is so much that you can do with this site.1. Conduct Market Research
Whether it’s about launching a new product or testing a potential brand name, market research has always been integral to running a business successfully. You can use Twitter for running polls and surveys and reach a larger audience without the need to hundreds of volunteers or employees on the ground.You can run polls for so many things..
Ask people what they feel about your new product design
Find out what is more important for them – quality or price
Find out the issues that are on top of their mindTwitter even allows you to get Responses. You can also share the link of poll and survey results to your website. The information thus gathered can be used to adjust your product design or make other changes.2. Provide Customer Support Service
You can use Twitter to provide customer support service while at the same time building brand image. As more people see how serious you are about resolving your customers’ issues, more people will trust your brand.With Twitter, you can respond instantly, communicate better, and also get honest opinion from your customers. It is important to handle all queries and complaints with care because it is an open platform. Make sure you are driven by the passion to improve customer experience when using this platform and back every claim with real action.3. Interact Directly with People
Start by following your customers and prospects. But how can you find who are your customers and who are interested in your brand? This will require advertising on the micro-blogging site. This will make it easier for your customers and prospects to find you.Make sure of create a conversation list comprising of all these people who are interested in your brand. When you interact directly with people who are interested in what you have to offer, you can drive more leads.4. Use Twitter to Drive Traffic
You can also use Twitter to drive relevant traffic to your website and blog. You can create tweets around links along with relevant message to get people to click and learn more. It will be best to shorten the link because of the character limit. Add your website or blog’s URL to your profile page too.The 160-character limit provided for Twitter profile can feel too restrictive in promoting your business. Creating a dedicated Twitter landing page can be the perfect solution. You can also use the micro-blogging site to run promotions and deals and offer special incentives to your followers. There is so much more you can do with your Twitter account to promote and grow your business.