How Google AdWords Impacts your SEO Campaigns?
March 03 , 2017 | Written by: Adam Ostopowich
Keywords have a very important role to play in both AdWords and SEO. The well-researched keywords targeted in your AdWords campaigns can also be used in your SEO campaigns. However, there are few more ways AdWords can influence your search engine optimization campaigns.Impact on Organic Rankings
Your AdWords campaigns can make an impact on your organic rankings over the long term. It takes time to build brand popularity in Google search. Brand visibility is the key element that helps you achieve this level of popularity. And AdWords is a powerful tool to help increase your brand visibility. Successful AdWords campaigns help in improving brand search activity, which can have an impact on organic rankings over time.How AdWords Improves Your Brand Visibility & Rankings
AdWords is a paid program, but it helps generate highly targeted traffic. And if you are already able to generate targeted traffic, it can have a positive impact on your search engine rankings. Even before you begin your SEO campaign, you will be driving the right kind of audience to your website. Thus, people will already be seeing your website, something they may not have come across otherwise.Thus, Google AdWords lets people see your site to be of both interest and value to them. This will further help them return time and again, giving wider exposure to your content. Thus, you will not only generate results in terms of conversion, you will also gain exposure among the right kind of audience. Whatever your primary objective for AdWords – selling products/services, signing up for lists, clicking links, or anything else.Benefits of Existing Targeted Traffic from AdWords
At the same time, the visitors are highly likely to remember your website, business name, or brand. Eventually, AdWords will also help in building dedicated followers. When it comes to SEO, targeted traffic has a unique presence – it is both a precursor of and result to SEO. Almost everyone knows that SEO helps generate targeted traffic, but most people don’t know that a high traffic generating website is also more likely to rank higher in Google’s search ranking algorithm.So your AdWords campaigns can contribute to your SEO even before you kick-start your SEO campaigns. When you already have targeted web traffic, Google’s algorithm will see your website as a trusted site.Keyword Research
If you already have an AdWords campaign, you would have already done essential keyword research. The keywords thus identified can then be used in your SEO campaigns too. Keyword research is extremely important for SEO. Your website should be optimized for the most relevant and high-traffic generating keywords, and AdWords makes things easier in this regard.Eventually, AdWords balances SEO but you should ensure that your advertising campaigns are run properly. If it is not run well it can harm your search engine rankings. So AdWords can contribute to your SEO in a big way when done well. The longer you have had an ad campaign, the better it is going to be for your SEO campaigns.