Blog

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Jun22
Written by: Azhar Siddiqui

There is a definite shift from the analogue to the digital today. People across the world are aggressively taking to digital content on their Smartphones, laptops, tablets etc. The dynamicity of digital content forms the basic core of digital marketing. There is also no denying the fact that there is a rapid transition going on whereby people have collectively started to acknowledge digital marketing as the future of...

June 22 , 2017

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Jun16
Written by: Azhar Siddiqui

Whether you are promoting your brand directly on social networks or running an SEO campaign, you cannot ignore the importance of social media to different types of online marketing strategies. Social signals are more important than ever. So how can you be more productive with your social media campaigns? Here are 5 tips to help you in this regard. 1. Seek Out High-ROI Social Platforms While it is good...

June 16 , 2017

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Jun01
Written by: Azhar Siddiqui

With mobile search growing larger than desktop search, mobile SEO has become a must-have for businesses of all sizes and types. Even though it has crossed 50% share in online search some time ago, the sheer size of mobile search is poised to reach behemoth levels in the future. In other words, this is just the beginning. Here are some important tips and tools that you should be using to launch your mobile SEO campaig...

June 01 , 2017

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May29
Written by: Adam Ostopowich

Most advertisers today prefer to use Google Adwords in a bid to ensure the visibility and effectiveness of their websites. And the only way this can be done today is: Bringing about an increase in the conversion rate and At the same time effecting a reduction in the per conversion cost. Both of these objectives can only be achieved by ensuring that there is...

May 29 , 2017

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May18
Written by: Azhar Siddiqui

The types of devices people use to browse the web have seen a massive change in the past few years. Because people can visit a website from so many devices, the dynamics of web designing have changed dramatically. Adobe Illustrator CC offers lots of features that make it the perfect tool for web designing. Here are 6 reasons why it is really great for designing websites. 1. It is Resolution Independent...

May 18 , 2017

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May04
Written by: Adam Ostopowich

Google AdWords is among the most effective advertising programs for promoting your brand or products. You can target potential customers who are interested in purchasing or reach out to prospects who are searching for what you have to offer. The advantage with AdWords is that that you can start even with a small budget. AdWords is one advertising program you cannot afford to ignore, but as with any other tool, many a...

May 04 , 2017

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Apr27
Written by: Azhar Siddiqui

Facebook, almost on the verge of having 2 billion monthly users, is an advertising platform that cannot be ignored at any cost. Given the accuracy of insights it offers, it is more effective to run Facebook paid campaigns and generate more ROI. If you want to make the most of this platform, it is recommended to follow these 5 tips. These tips will help you in running successful Facebook paid campaigns. 1. Start...

April 27 , 2017

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Apr20
Written by: Adam Ostopowich

All businesses do not necessarily cater to the demands of consumers. There are some businesses which also cater to other businesses by providing them with essential products and services. Such a type of marketing wherein one business caters to the need of another is known as B2B marketing. This is a niche market of digital economy with a huge potential; one which if ignored can lead to smaller profits or even loss...

April 20 , 2017

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Apr13
Written by: Azhar Siddiqui

Ad extensions are powerful handles which typically help to increase the click-through rate of an advertisement. It provides additional information about the contents of the ad thereby retaining people’s attention for a longer duration and mostly getting them hooked onto the product. Some typical ad extension buttons which are commonly seen are the like call button, additional links and texts, location information e...

April 13 , 2017

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Apr07
Written by: Adam Ostopowich

A debate that has been raging on for quite some time now, still has no answer to the question,”Facebook ads or Google Adwords?” Loyalists of both the advertising platforms put forth their views but without success. But the fact remains that each advertising platform, be it Facebook ads or Google Adwords, has its own set of advantages and disadvantages. Advantages of Google Adwords Considered to be t...

April 07 , 2017

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