Written by: Adam Ostopowich

Facebook can be a great marketing tool due to the ability to distribute your message amongst an enormous amount of people. There is an affordable pricing scale for different advertising ventures, allowing for precise targeting while maintaining a controlled budget. Having...

March 19 , 2014

Written by: Adam Ostopowich

Most of the time, customers who read your company blog or view your website are searching for answers to an issue. Convincing them to utilize your services requires proof that you have the knowledge and experience necessary to solve their problem. Providing potential customers with a website filled with informative, valuable content that is genuine and useful is the best way to prove you are the right professional fo...

March 11 , 2014

Written by: Adam Ostopowich

Advertising by way of word-of-mouth is not a new idea when it comes to doing business. This type of advertising is actually recognized as one of the cheapest and most effective ways that one can generate new business as well as retain old customers. The main challenge was how one could get people to start talking about their businesses. Well, social media gave businesses the answer they were looking for. If people pr...

March 04 , 2014

Written by: Adam Ostopowich

Around the globe, organizations are becoming aware that communication is the key to success in an increasingly competitive business market. In the digital age, it is imperative that brands engage their customers in a matter that keeps them relevant and fresh.Many turn to social media for just this purpose, and is excellent for maintaining a strong digital presence. A recent Nielsen Report claims that 78% of all c...

February 24 , 2014

Written by: Adam Ostopowich

What’s the most effective online marketing tool available to you? Email. With its advantage of highlighting your advertisements and promotions directly to your potential clientele’s inboxes, email gives your information the best chance of being seen. It also offers a level of personal service that makes an email marketing campaign stand out amongst its competition.The market is flooded with email marketing pl...

February 18 , 2014

Written by: Adam Ostopowich

A picture is worth a thousand words. They cut language barriers and add a dynamic flair to the message of what you are all about. On a website, pictures can make all the difference. Web designers know that using images on a web page is extremely valuable. Why? Two main reasons: They have a significant impact on SEO and they can positively affect your presence on social media when used appropriately. This can easily b...

January 31 , 2014

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