Written by: Adam Ostopowich

Social media has opened communication channels for businesses and consumers in ways that was not possible before. Whether positive or negative, the consumer can provide instant feedback to brands. You can also take immediate action to respond to the feedback. Your customer service team can trigger remedial action for negative feedback that could otherwise go a long way in affecting your brand image.Most small bus...

December 21 , 2016

Written by: Adam Ostopowich

It is the largest social network and despite its behemoth size it continues to grow at a fast rate. Facebook is unlike many other social media sites, as it is not niche focused. It is also not just focused on a specific type of content, such as photos or videos. It is an all encompassing social network with a user base from across the largest demographic. Marketing on this platform offers as vast an opportunity as it...

December 06 , 2016

Written by: Adam Ostopowich

The best way to move up in rankings on Google and other search engines is to acquire high-quality backlinks to your website from external web pages and sites. But this is a lot easier said than done because link acquisition is one of the most complex parts of digital approaches. You must tailor a well-planned digital media strategy to ensure that you acquire high-quality backlinks to your website. Here's how you can ...

October 12 , 2016

Written by: Adam Ostopowich

When you first start a company, it isn't as if you're rolling in dough to put towards high-impact marketing campaigns. In fact, if you're like most other startups in the industry, you probably have a shoestring budget to work with. If you want to acquire new customers, you need to find more innovative ways to find customers. PPC channels can be extremely effective, provided you use them wisely. Stretch your dollar fu...

September 29 , 2016

Written by: Adam Ostopowich

Mobile is truly well on its way to become the leaders of marketing. Be it shopping for clothes, utensils, grocery etc., today every consumer opts for a mobile optimised site. Computers and laptops are slowly making way for mobiles to become the gateway for online business.  This has made it mandatory for business houses to capitalise on this and adopt a good strategy for mobile marketing.Statistically speaking i...

September 20 , 2016

Written by: Adam Ostopowich

SEO is the only determinant which will enable a website to attain a good rank in browser searches. But SEO techniques are not governed by a set of definite rules. This is because the search engine algorithms keep changing frequently in an effort to update and upgrade the search engine. Hence SEO techniques also have to be updated and changed regularly to face new challenges thrown by the search engines....

September 02 , 2016

Written by: Adam Ostopowich

With most businesses catering to a global clientele, it has become very important for every business to have its own website. This website not only acts as an online store showcasing the products sold but also enables the web visitor to- Check availability,- Order a product,- Make payment and- Track its progress till it is delivered.Hence a good website actually aids to bring in more orders by att...

August 17 , 2016

Written by: Adam Ostopowich

E-commerce has taken off in a big way and continues to grow at a good pace. The landing page of an e-commerce site is its gateway and should thus be designed in a way so that it has a lower bounce rate and the exit rate is also very less.The ultimate goal of every e-commerce site is to ensure a seamless experience for web visitors across multiple platforms. Almost all trends arise out of the necessity to make thi...

August 08 , 2016

Written by: Adam Ostopowich

There are so many online platforms available today and all of them make it easier than ever to drive more traffic to your website. One of the most important steps to increase or maintain your traffic is to create unique and quality content.But there are many more ways for driving more traffic to your site. Optimized Your Website One of the best ways for generating traffic is to optimize your website fo...

July 29 , 2016

Written by: Adam Ostopowich

Local businesses are just like those with larger reach beyond borders. They also want to connect with their prospects and customers. But as a local business, you will face more competition. It can take a lot of effort to overcome your competition and appear on the top while building your business’ name in the local market.Content marketing has always been one of the most effective and important online marketing...

July 14 , 2016

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