Written by: Adam Ostopowich

Most advertisers today prefer to use Google Adwords in a bid to ensure the visibility and effectiveness of their websites. And the only way this can be done today is:Bringing about an increase in the conversion rate and At the same time effecting a reduction in the per conversion cost.Both of these objectives can only be achieved by ensuring that there is...

May 29 , 2017

Written by: Adam Ostopowich

Google AdWords is among the most effective advertising programs for promoting your brand or products. You can target potential customers who are interested in purchasing or reach out to prospects who are searching for what you have to offer. The advantage with AdWords is that that you can start even with a small budget. AdWords is one advertising program you cannot afford to ignore, but as with any other tool, many a...

May 04 , 2017

Written by: Adam Ostopowich

All businesses do not necessarily cater to the demands of consumers. There are some businesses which also cater to other businesses by providing them with essential products and services. Such a type of marketing wherein one business caters to the need of another is known as B2B marketing.This is a niche market of digital economy with a huge potential; one which if ignored can lead to smaller profits or even loss...

April 20 , 2017

Written by: Adam Ostopowich

A debate that has been raging on for quite some time now, still has no answer to the question,”Facebook ads or Google Adwords?” Loyalists of both the advertising platforms put forth their views but without success. But the fact remains that each advertising platform, be it Facebook ads or Google Adwords, has its own set of advantages and disadvantages.Advantages of Google AdwordsConsidered to be t...

April 07 , 2017

Written by: Adam Ostopowich

Google has been refining its search algorithm since the time it was first launched. These search algorithm improvements have been released in the form of updates. The main goal of these updates is to deliver higher quality content and user experience while addressing the need of its users. Every time Google has released an algorithm update, it has targeted lower quality content and improved its understanding of both ...

March 17 , 2017

Written by: Adam Ostopowich

Keywords have a very important role to play in both AdWords and SEO. The well-researched keywords targeted in your AdWords campaigns can also be used in your SEO campaigns. However, there are few more ways AdWords can influence your search engine optimization campaigns.Impact on Organic RankingsYour AdWords campaigns can make an impact on your organic rankings over the long term. It takes time to build...

March 03 , 2017

Written by: Adam Ostopowich

You just received an email in your inbox from someone claiming to be an SEO specialist and ‘guaranteeing’ dramatic search rankings. SEO companies don’t just operate with an email and nothing more for contact. There is no guarantee in this field of digital marketing. There are very few SEO experts who can actually help you drive results and they are difficult to find. SEO spam is a common term in the industry be...

February 13 , 2017

Written by: Adam Ostopowich

Almost everyone who uses a phone, desktop or tablet today is connected to one or more social media networks. Whether it’s Facebook, twitter, LinkedIn, Pinterest, Instagram, or YouTube, social media sites are affecting our lives, especially daily work in one way or the other. So let us explore how social media tools are impacting our daily work.1. Impact on BusinessSocial media has made it easier than...

February 06 , 2017

Written by: Adam Ostopowich

Twitter has over 313 million active users. It may not be as big as Facebook, it can still driven a higher engagement level than the largest social network. There are so many ways you can use this micro-blogging site for your business. You can use it for anything ranging from promoting your business to conducting surveys to running active customer support service. There is so much that you can do with this site....

January 27 , 2017

Written by: Adam Ostopowich

There is not much difference in the real physical world and the web when it comes to promoting your business. So when promoting your new website online, you will face similar degrees of challenges as in the real world. After the initial hard work and once your website has made its presence, it will become easier to drive more leads and generate more sales. If you want to promote your brand new website, the following ...

January 23 , 2017

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