Search Engine Optimization - Quality SEO means targeted Calgary business leads.

SEARCH ENGINE OPTIMIZATION PROCESS:

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  Research & Strategy

  We develop a market strategy based on actual numbers and market research. A large part of the process is researching which keywords customers are using to find similar websites and find great ways to target them. We work diligently to research the competitions' keywords and strategies to propose a solid plan.

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  Page Optimization

  Based on our initial research and strategy, we optimize the website. When properly executed, page optimization increases the chances of discover-ability of all of the pages of your website. The insertion of proper keywords, metadata, strong coding and content is part of a high quality, white hat optimization process.

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  Content Building

  The days of "cut and paste" content or keyword stuffing is over. Search engines are sophisticated and favour well written content that provides meaning. Investing effort into a website's content is a critical part of SEO. Our skilled writers' wordsmith their way around a website to deliver results.

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  Offsite Activities

  A big part of SEO includes link building and social media signals. Links to your website through articles posted on your blog, guest blogs and social media platforms shows search engines that your website is the real deal. Our SEO experts will identify the optimal places to obtain links from to rank your website.

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  Analysis & Reporting

  Analyzing the current state of your website's effectiveness is an ongoing process. We have to analyze and constantly adapt based on the data we track. Our experts provide ongoing analysis with detailed mid-month rank reporting and month end report that allows our clients to consistently track their ROI.