Written by: Adam Ostopowich

You just received an email in your inbox from someone claiming to be an SEO specialist and ‘guaranteeing’ dramatic search rankings. SEO companies don’t just operate with an email and nothing more for contact. There is no guarantee in this field of digital marketing. There are very few SEO experts who can actually help you drive results and they are difficult to find. SEO spam is a common term in the industry be...

February 13 , 2017

Written by: Azhar Siddiqui

Every time Google releases a new algorithm update it is seen as the next big challenge to overcome in the world of SEO. However, such updates are positive developments and can be helpful for everyone including SEO professionals. An algorithm update is both a learning experience for SEO specialists and an opportunity to improve the rankings of their clients to help drive more targeted traffic. Learning Experienc...

February 08 , 2017

Written by: Azhar Siddiqui

Penguin was first launched in 2012 to catch files that produce spam results. It was used to shut down inorganic links used solely for the purpose of improving search rankings. Before penguin came into place, bad links were devalued and to recover search rankings; they needed to be replaced. After penguin had come into place, bad links needed to be audited and removed and a Penguin refresh was required before any sign...

October 28 , 2016

Written by: Adam Ostopowich

SEO is the only determinant which will enable a website to attain a good rank in browser searches. But SEO techniques are not governed by a set of definite rules. This is because the search engine algorithms keep changing frequently in an effort to update and upgrade the search engine. Hence SEO techniques also have to be updated and changed regularly to face new challenges thrown by the search engines. Ye...

September 02 , 2016

Written by: Azhar Siddiqui

Blog writing has become universal in its appeal. Hence today anyone and everyone can start to write a blog. Yet from among the hundreds and hundreds of blogs written it is only a handful few that are successful in generating a good following. Others are doomed to oblivion, remaining ineffective, inactive and invisible forever. With the internet regularly raising the bar and competition rising up to be becoming sti...

August 29 , 2016

Written by: Azhar Siddiqui

It is a generally known fact that a higher bounce rate tends to make a failure of all efforts made to increase web traffic. But to understand why this happens and how it can be undone, it is important to understand the meaning of a bounce rate. Simply put bounce rate refers to the that percentage of visitors who visit a website but leave immediately after viewing the landing webpage without browsing any further. S...

August 12 , 2016

Written by: Adam Ostopowich

There are so many online platforms available today and all of them make it easier than ever to drive more traffic to your website. One of the most important steps to increase or maintain your traffic is to create unique and quality content. But there are many more ways for driving more traffic to your site. Optimized Your Website One of the best ways for generating traffic is to optimize your website fo...

July 29 , 2016

Written by: Adam Ostopowich

Getting a high rank in Google search results is one of the most important factors which determine the amount of traffic that a website will get. Hence all efforts are made to ensure that a website is ranked high in search engines. This gives rise to the practise of optimizing a website for search engines or SEO which refers to search engine optimization. While most of us know this as a way of incorporating relevant k...

May 21 , 2016

Written by: Azhar Siddiqui

In the recent past few years, the use of social media has seen a phenomenal growth. While it was initially taken to be a site most visited for entertainment and networking with friends, today social media is also considered an important tool for business marketing. They have now become the happy hunting grounds for lead generation and extensive product promotion by people of the business world. Statistically speak...

May 11 , 2016

Written by: Adam Ostopowich

Optimizing the domain name of your website will enable you to get higher rankings in search results. Hence it is very important to choose a proper domain name for it will greatly impact the brand and image of your company. There are two definite options available when you want to choose a domain name. You can either opt for - Your company brand as your domain name or`x - You can opt for ...

May 04 , 2016

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