Written by: Adam Ostopowich

Keywords have a very important role to play in both AdWords and SEO. The well-researched keywords targeted in your AdWords campaigns can also be used in your SEO campaigns. However, there are few more ways AdWords can influence your search engine optimization campaigns. Impact on Organic Rankings Your AdWords campaigns can make an impact on your organic rankings over the long term. It takes time to build...

March 03 , 2017

Written by: Azhar Siddiqui

Whenever someone clicks on your PPC ads, they must be directed to a landing page that is relevant to that ad. The goal of any landing page is to encourage your visitors to take the desired action. The action can be anything ranging from signing up a subscription list to filling up a form to buying a product or service. While your PPC campaign does its job well, it is important that your landing page does it’s too. ...

January 13 , 2017

Written by: Adam Ostopowich

When you first start a company, it isn't as if you're rolling in dough to put towards high-impact marketing campaigns. In fact, if you're like most other startups in the industry, you probably have a shoestring budget to work with. If you want to acquire new customers, you need to find more innovative ways to find customers. PPC channels can be extremely effective, provided you use them wisely. Stretch your dollar fu...

September 29 , 2016

Written by: Azhar Siddiqui

How Relevant Is Facebook Advertisement To Your Business Today social media has become a treasure trove of opportunities for generating sales leads and creating loyal customers. And Facebook with its globally wide reach is the most popular choice of marketers and businessmen worldwide. It has been aptly nicknamed as the “King” of all social networks. Placing advertisements is one way of capitali...

September 23 , 2016

Written by: Adam Ostopowich

There are so many online platforms available today and all of them make it easier than ever to drive more traffic to your website. One of the most important steps to increase or maintain your traffic is to create unique and quality content. But there are many more ways for driving more traffic to your site. Optimized Your Website One of the best ways for generating traffic is to optimize your website fo...

July 29 , 2016

Written by: Azhar Siddiqui

PPC or pay-per-click is an extremely beneficial method of marketing which helps to increase the visibility of both the website and its products. The basic theory behind this inbound marketing method is that it seeks to make an advertiser bid on certain relevant keywords commonly typed into search engine browsers. This, in turn, displays an associated advertisement to the user in the hope that it will be able to make ...

June 18 , 2016

Written by: Adam Ostopowich

There is a new app for AdWords advertisers for managing their ad campaigns from within their Android devices. The new app is already available in its Play Store. It can be used for viewing and managing the performance of your ad campaigns. There is no longer any need to get to a PC to be able to adjust your campaigns. The AdWords program is the largest of its kind, but it is quite surprising that this is the first...

July 06 , 2015

Written by: Azhar Siddiqui

AdWords Campaign refers to an ad campaign in any AdWords account. This AdWords campaign is generally made of a number of ad groups. Every ad group deals with various ad texts on the basis of the kind of keyword that a user can enter the search engine of Google. General ad campaign groups consist of geography, segmentation of device, and type of product. Constant focus on keyword reduces the cost and enhanc...

March 27 , 2015

Written by: Azhar Siddiqui

As the New Year is here, the search experts have already made their predictions. The search gurus have revealed the following 3 developments that will dominate the search marketing domain in the near future. 1. More Mobile-friendly Conversation This year advertisers would have already realized that mobile has become integral to their marketing campaign. If you will not be providing good user-experience to ...

February 07 , 2015

Written by: Adam Ostopowich

Paid promotions are an integral part of any form of digital marketing strategy. If we want to deliver the best content to the target audience and at the right moment then we must take full advantage of the complete range of advertising tools available so that we have a better control over the presentation and the user experience. The primary functions that paid promotions fulfill are to better the breadth of the cont...

December 29 , 2014

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