Blog

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Feb24
Written by: Azhar Siddiqui

As more and more people began to browse the web on their mobile devices, the need for mobile-ready websites became important a few years ago. This led to the development of mobile websites and responsive websites, both apparently driven by the goal to deliver similar results. Despite sharing the same objectives, both these web design approaches have many differences. Responsive Web Design A mobile website ...

February 24 , 2017

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Feb13
Written by: Adam Ostopowich

You just received an email in your inbox from someone claiming to be an SEO specialist and ‘guaranteeing’ dramatic search rankings. SEO companies don’t just operate with an email and nothing more for contact. There is no guarantee in this field of digital marketing. There are very few SEO experts who can actually help you drive results and they are difficult to find. SEO spam is a common term in the industry be...

February 13 , 2017

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Feb08
Written by: Azhar Siddiqui

Every time Google releases a new algorithm update it is seen as the next big challenge to overcome in the world of SEO. However, such updates are positive developments and can be helpful for everyone including SEO professionals. An algorithm update is both a learning experience for SEO specialists and an opportunity to improve the rankings of their clients to help drive more targeted traffic. Learning Experienc...

February 08 , 2017

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Feb06
Written by: Adam Ostopowich

Almost everyone who uses a phone, desktop or tablet today is connected to one or more social media networks. Whether it’s Facebook, twitter, LinkedIn, Pinterest, Instagram, or YouTube, social media sites are affecting our lives, especially daily work in one way or the other. So let us explore how social media tools are impacting our daily work. 1. Impact on Business Social media has made it easier than...

February 06 , 2017

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Feb01
Written by: Azhar Siddiqui

When it comes to promoting your business online, you will have to create and promote content. It has to be high quality content that is relevant to your niche and useful for your target audience. If you want to drive more traffic, you have to be careful about how you create your content. So what should you do to create great content for generating more targeted traffic that has high chance of converting? 1. De...

February 01 , 2017

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Jan27
Written by: Adam Ostopowich

Twitter has over 313 million active users. It may not be as big as Facebook, it can still driven a higher engagement level than the largest social network. There are so many ways you can use this micro-blogging site for your business. You can use it for anything ranging from promoting your business to conducting surveys to running active customer support service. There is so much that you can do with this site. ...

January 27 , 2017

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Jan25
Written by: Azhar Siddiqui

When it comes to social media marketing, Facebook and Twitter are on the top of everyone’s mind. Most people don’t know that Instagram offers one of the highest levels of brand interaction among all major social media sites. The difference is almost 10 times the level of engagement as in other social networks. This is where you should focus more of your social media marketing efforts to generate leads. Follow th...

January 25 , 2017

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Jan23
Written by: Adam Ostopowich

There is not much difference in the real physical world and the web when it comes to promoting your business. So when promoting your new website online, you will face similar degrees of challenges as in the real world. After the initial hard work and once your website has made its presence, it will become easier to drive more leads and generate more sales. If you want to promote your brand new website, the following ...

January 23 , 2017

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Jan13
Written by: Azhar Siddiqui

Whenever someone clicks on your PPC ads, they must be directed to a landing page that is relevant to that ad. The goal of any landing page is to encourage your visitors to take the desired action. The action can be anything ranging from signing up a subscription list to filling up a form to buying a product or service. While your PPC campaign does its job well, it is important that your landing page does it’s too. ...

January 13 , 2017

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Dec21
Written by: Adam Ostopowich

Social media has opened communication channels for businesses and consumers in ways that was not possible before. Whether positive or negative, the consumer can provide instant feedback to brands. You can also take immediate action to respond to the feedback. Your customer service team can trigger remedial action for negative feedback that could otherwise go a long way in affecting your brand image. Most small bus...

December 21 , 2016

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