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May18
Written by: Azhar Siddiqui

The types of devices people use to browse the web have seen a massive change in the past few years. Because people can visit a website from so many devices, the dynamics of web designing have changed dramatically. Adobe Illustrator CC offers lots of features that make it the perfect tool for web designing. Here are 6 reasons why it is really great for designing websites. 1. It is Resolution Independent...

May 18 , 2017

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May04
Written by: Adam Ostopowich

Google AdWords is among the most effective advertising programs for promoting your brand or products. You can target potential customers who are interested in purchasing or reach out to prospects who are searching for what you have to offer. The advantage with AdWords is that that you can start even with a small budget. AdWords is one advertising program you cannot afford to ignore, but as with any other tool, many a...

May 04 , 2017

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Apr27
Written by: Azhar Siddiqui

Facebook, almost on the verge of having 2 billion monthly users, is an advertising platform that cannot be ignored at any cost. Given the accuracy of insights it offers, it is more effective to run Facebook paid campaigns and generate more ROI. If you want to make the most of this platform, it is recommended to follow these 5 tips. These tips will help you in running successful Facebook paid campaigns. 1. Start...

April 27 , 2017

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Apr20
Written by: Adam Ostopowich

All businesses do not necessarily cater to the demands of consumers. There are some businesses which also cater to other businesses by providing them with essential products and services. Such a type of marketing wherein one business caters to the need of another is known as B2B marketing. This is a niche market of digital economy with a huge potential; one which if ignored can lead to smaller profits or even loss...

April 20 , 2017

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Apr13
Written by: Azhar Siddiqui

Ad extensions are powerful handles which typically help to increase the click-through rate of an advertisement. It provides additional information about the contents of the ad thereby retaining people’s attention for a longer duration and mostly getting them hooked onto the product. Some typical ad extension buttons which are commonly seen are the like call button, additional links and texts, location information e...

April 13 , 2017

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Apr07
Written by: Adam Ostopowich

A debate that has been raging on for quite some time now, still has no answer to the question,”Facebook ads or Google Adwords?” Loyalists of both the advertising platforms put forth their views but without success. But the fact remains that each advertising platform, be it Facebook ads or Google Adwords, has its own set of advantages and disadvantages. Advantages of Google Adwords Considered to be t...

April 07 , 2017

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Mar24
Written by: Azhar Siddiqui

Today’s fast paced world wants everything to be quickly conveyed. Hence conversation has become limited, chats lack vowels to make them short and emojis are being constantly used in place of sentences to frame replies. It was thus indeed a surprise when in the year 2015, Google decided to do away with emojis especially when it came to search engine results. It is said that the human brain processes visual image...

March 24 , 2017

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Mar17
Written by: Adam Ostopowich

Google has been refining its search algorithm since the time it was first launched. These search algorithm improvements have been released in the form of updates. The main goal of these updates is to deliver higher quality content and user experience while addressing the need of its users. Every time Google has released an algorithm update, it has targeted lower quality content and improved its understanding of both ...

March 17 , 2017

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Mar10
Written by: Azhar Siddiqui

Many people use the terms log and branding interchangeably without knowing that the two are widely different things. A logo is strictly restricted to the logo design, but branding goes beyond and covers much more – including the logo design itself. What is Branding? Branding is the process of letting your target audience know about your company name, its values, benefits, products/services, and princip...

March 10 , 2017

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Mar03
Written by: Adam Ostopowich

Keywords have a very important role to play in both AdWords and SEO. The well-researched keywords targeted in your AdWords campaigns can also be used in your SEO campaigns. However, there are few more ways AdWords can influence your search engine optimization campaigns. Impact on Organic Rankings Your AdWords campaigns can make an impact on your organic rankings over the long term. It takes time to build...

March 03 , 2017

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