Written by: Adam Ostopowich

A debate that has been raging on for quite some time now, still has no answer to the question,”Facebook ads or Google Adwords?” Loyalists of both the advertising platforms put forth their views but without success. But the fact remains that each advertising platform, be it Facebook ads or Google Adwords, has its own set of advantages and disadvantages. Advantages of Google Adwords Considered to be t...

April 07 , 2017

Written by: Adam Ostopowich

Google has been refining its search algorithm since the time it was first launched. These search algorithm improvements have been released in the form of updates. The main goal of these updates is to deliver higher quality content and user experience while addressing the need of its users. Every time Google has released an algorithm update, it has targeted lower quality content and improved its understanding of both ...

March 17 , 2017

Written by: Adam Ostopowich

Keywords have a very important role to play in both AdWords and SEO. The well-researched keywords targeted in your AdWords campaigns can also be used in your SEO campaigns. However, there are few more ways AdWords can influence your search engine optimization campaigns. Impact on Organic Rankings Your AdWords campaigns can make an impact on your organic rankings over the long term. It takes time to build...

March 03 , 2017

Written by: Adam Ostopowich

You just received an email in your inbox from someone claiming to be an SEO specialist and ‘guaranteeing’ dramatic search rankings. SEO companies don’t just operate with an email and nothing more for contact. There is no guarantee in this field of digital marketing. There are very few SEO experts who can actually help you drive results and they are difficult to find. SEO spam is a common term in the industry be...

February 13 , 2017

Written by: Adam Ostopowich

Almost everyone who uses a phone, desktop or tablet today is connected to one or more social media networks. Whether it’s Facebook, twitter, LinkedIn, Pinterest, Instagram, or YouTube, social media sites are affecting our lives, especially daily work in one way or the other. So let us explore how social media tools are impacting our daily work. 1. Impact on Business Social media has made it easier than...

February 06 , 2017

Written by: Adam Ostopowich

Twitter has over 313 million active users. It may not be as big as Facebook, it can still driven a higher engagement level than the largest social network. There are so many ways you can use this micro-blogging site for your business. You can use it for anything ranging from promoting your business to conducting surveys to running active customer support service. There is so much that you can do with this site. ...

January 27 , 2017

Written by: Adam Ostopowich

There is not much difference in the real physical world and the web when it comes to promoting your business. So when promoting your new website online, you will face similar degrees of challenges as in the real world. After the initial hard work and once your website has made its presence, it will become easier to drive more leads and generate more sales. If you want to promote your brand new website, the following ...

January 23 , 2017

Written by: Adam Ostopowich

Social media has opened communication channels for businesses and consumers in ways that was not possible before. Whether positive or negative, the consumer can provide instant feedback to brands. You can also take immediate action to respond to the feedback. Your customer service team can trigger remedial action for negative feedback that could otherwise go a long way in affecting your brand image. Most small bus...

December 21 , 2016

Written by: Adam Ostopowich

It is the largest social network and despite its behemoth size it continues to grow at a fast rate. Facebook is unlike many other social media sites, as it is not niche focused. It is also not just focused on a specific type of content, such as photos or videos. It is an all encompassing social network with a user base from across the largest demographic. Marketing on this platform offers as vast an opportunity as it...

December 06 , 2016

Written by: Adam Ostopowich

The best way to move up in rankings on Google and other search engines is to acquire high-quality backlinks to your website from external web pages and sites. But this is a lot easier said than done because link acquisition is one of the most complex parts of digital approaches. You must tailor a well-planned digital media strategy to ensure that you acquire high-quality backlinks to your website. Here's how you can ...

October 12 , 2016

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